Current Issue : January - March Volume : 2015 Issue Number : 1 Articles : 6 Articles
This study contributes to the general body of knowledge and research\nworks in the area of the role of finance in economic growth and development\nwith specific reference to the effect of capital market development on\neconomic growth in Ghana. This study was motivated by the fact that some\nstudies have reported negative effects of capital markets on economic growth\nin some developing nations, despite its expected positive effect on growth\nand development. The study is a multiple linear regression based on\nquarterly time series data spanning from 1991:1 to 2011:4. Exploratory data\nanalysis was used to ensure that the basic assumptions of regression analysis\nwere verified and resolved. Structural Equation Modeling (SEM) through\nPath Analysis (i.e. Layered Regression Technique) was used to identify the\npossible causal relationship between GDP growth and capital market\ndevelopment, as well as other causal effects in the model. The study shows\nthat GDP growth is linearly related to by the independent variables in the\nmodel. There is also a positive bi-directional relationship between economic\ngrowth and capital market development. However, the stronger effect is from\ncapital market development to economic growth. The study recommends that\ndeveloping countries should place greater emphasis on financial sector\ndevelopment with specific focus on capital markets development to promote\neconomic growth....
This research has showed the relationship between the Libyan context regarding to sociocultural context, political\ncontext and economic context with corporate social responsibility disclosure (CSRD). The research has been\nused the literature review related this topic by books, papers, and master degree and PhD research. This research\nhas covered the stage between 1970 until 2010. The results of this research revealed that the sociocultural context,\npolitical context and economic context can influence corporate social responsibility disclosure (CSRD) in Libya....
Offering daily deals has become a popular marketing approach in recent years. This research investigates\nwhether daily deals add value to suppliers businesses. We investigate motivations for daily deals, revenue\nmanagement implications and limitations of such, and differences between conventional marketing approaches and\ndaily deal offerings. The research method included questionnaires, interviews, and direct collection of deal data via\nthe internet. We find that daily deals can add value by informing better revenue management practices. Daily deals\ncan be utilized to improve pricing, manage capacity and develop loyalty. We also find that the demand curve for daily\ndeals is elastic, which reflects the bargain seeking behaviour of buyers. Furthermore, the demand for certain deals\nis found to be less elastic than others, suggesting that suppliers can potentially offer deals at higher prices to yield\nmore revenue...
Quick Response code, commonly known as ââ?¬Å?QR codeââ?¬Â is the latest phenomenon in the mobile marketing\nworld. QR codeââ?¬â?¢s attribution of linking brick and mortar world to digital domain is changing the approach\nof marketing. It gives marketers an opportunity to interact with consumers and engage them with their\nbrand. Previous research and survey statistics demand the proper implementation of marketing campaign\nto create awareness among consumers for this new technology. Two cases of QR code implementations are\nused to illustrate two different frameworks which classify the marketing strategies based on the level of\nproduct/services involvement, and the marketing communication system used. Based on the product\ncharacteristics, high involvement versus low involvement and intensity of interaction in a hybrid network\nmay result in different QR code implementations taking place....
Social media analytics is a nascent and emerging discipline that can help organizations\nformulate and implement measurement techniques for deriving insights from social media\ninteractions and for evaluating the success of their own social media initiatives. Ultimately, a\nsuccessful social media analytics program can enable businesses to improve their performance\nmanagement initiatives across various business functions. However, businesses are still\nstruggling with adopting, implementing and institutionalizing methodologies and techniques\nfor an effective social media analytics program. This paper offers a business intelligence\nperspective of social media analytics with the aim to provide guidelines to help businesses align\ntheir social media programs, processes and technologies with the overall strategic objectives of\nthe organization. Toward this, the paper outlines conceptual underpinnings of social media\nanalytics and business intelligence, and draws upon findings from two online expert panels that\nwere conducted to determine current practices, technologies and processes, and\nrecommendations for businesses adopting social media analytics. By doing so, the paper hopes\nto offer a basis for establishing a baseline philosophy for businesses partaking various social\nmedia initiatives....
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